The publisher in question is one of our favorites, RedditTroll. On Mizozo, RedditTroll would often post various things he found on Reddit. His articles could be funny, bizarre or just incredibly interesting. His new site, NotReadingIt, follows in the same light.
The site is about 2 months old now and has a ton of great content. I am also a huge fan of Reddit, but unfortunately I don't have much time to really delve into its bowels. NotReadingIt, however, is much easier, and already sorted to bring you the most interesting content from Reddit.
Congratulations, RedditTroll ... may your venture be prosperous!