Thursday, March 1, 2012

Mizozo's February Report

As promised, part of Mizozo's transparency is status and financial reporting. While I still haven't spent a great deal of time perfecting the data collection and presentation of the data, having spent the majority of the past two months on Mizozo Labs and a corporate identity, I will be sure to enhance my reporting over the next few months.

In short, Februaries numbers are very similar to Januaries. It is important to note that the month is in fact shorter, and the numbers of visitors and page views are a touch higher. However, our advertisement earnings fell a bit short. The quick summary is as follows:


Number of visitors: 673,498
Number of Pageviews: 970,150
Estimated Monthly Earning *: $210.73

* - Estimated because Google hasn't finalized earnings yet.

Last month we had tried an affiliate marketing idea, but that fell flat. Likewise, finding advertisers for Mizozo has become a challenge, one that I haven't had time to address. It seems that advertisers prefer a site that is more geared towards children than adults, and the presence of topless women more or less guarantees their absence. Over the next few months, substantially more time will be spent seeking out advertisers, but this is not overly consequential at this stage of Mizozo. Once the new version rolls out, however, it will become substantially more important.

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